About

C. Wayne Bush.

Operating partner to owner-led businesses. Twenty-three years in.

UT graduate Six-time University Honors Bank of America Scholar McCombs EMBA 2027 Twenty-three years in practice

The work

The seat next to the owner.

The seat sits next to the owner. It reads the business as both brand and operation, and carries the engagement long enough for the changes to hold.

Twenty-three years across nine industries. The shape of the work has stayed the same. Sit with the principal. Read the business. Move what needs to move.

One person, by design.

Background

Texas, then everywhere.

University of Texas Six-time University Honors Bank of America Scholar Papa John's, Pepsi Priest Holmes, 2002–2003

University of Texas graduate. Six-time University Honors. Bank of America Scholar. Worked in restaurants throughout college. Foundational time at Papa John's and Pepsi. Athlete brand work going back to running Priest Holmes's off-field deal book in 2002 and 2003.

Founded the operating practice in 2003. Twenty-three years and counting.

Currently

McCombs. Active engagements. Doctoral applications underway.

Executive MBA candidate at the McCombs School of Business, Class of 2027.

Currently engaged with operating-partner clients in restaurants, service trades, and specialty wholesale.

Doctoral applications underway at Harvard, UCLA, and the University of Texas. Focus: the economics of marketing.